Product Guide: Historical Dashboard
The Chartbeat Historical Dashboard gives you a deeper, longer-term perspective on the content metrics and audience data you monitor in real time, so you can evaluate and analyze how your content performance paces toward editorial goals. It visualizes and surfaces data around your content performance more quickly than any other analytics platform.
Learn more below about ways to use the Historical Dashboard’s flexible custom analysis, easy-to-read insights, and key metrics set to make smarter strategic decisions and build a loyal, engaged audience.
By default, the Historical Dashboard loads with the data since midnight yesterday, but using the date picker gives you complete flexibility over what range of historical data you want to look over. You can use the preset options to set the yesterday, last week, or last month, or set an entirely custom date range.
Just open the calendar box and select the date you want to start from, then just move your cursor to end date -- you’ll see the days in between turn light blue as you hover over them so you know they’re being included.
The Historical Dashboard’s core metrics are featured right at the top: total engaged minutes, pageviews, and average engaged minutes. We wanted to combine our signature quality metrics with more traditional ones to give users the necessary context behind pageviews and clicks.
A lot of our partners still need to use markers like pageviews to evaluate their business goals, but we knew they needed to see them next to engagement metrics to get a fuller picture of how well they’re capturing their audience’s attention. After all a reader who engages for three minutes is twice as likely to return to your site than someone who only engages for one.
And for a deeper layer of context, each metric is automatically compared to how it was performing over a similar timeframe the week before. That way you’re always keeping up to date with how your content is performing day over day and week over week.
The center of Dashboard automatically visualizes your site’s performance by either engaged minutes or pageviews, segmented by either traffic sources, device type, or loyalty. The bar graph automatically updates to your selected date range, and if you’re viewing a date range that includes multiple days, selecting individual day’s bar jumps the you to just that day in one click.
Select a Traffic Source, Device type, or Visitor Frequency option to filter the entire Dashboard and get summary metrics and top stories specific to that group. Note that while you may select both a section or author filter and a referrer filter at the same time, you cannot select more than one kind of referrer filter at the same time. For example you could view ‘Loyal’ traffic for the ‘News’ section, but you could not see the mobile visitors who came via a social network.
Depending on what team you work on and what performance indicators matter to your goals, you can quickly change how you’re looking at the data to understand how well your content has been reaching your audience.
Maybe that means honing in on which days of the week typically see peak social engagement on mobile devices, or which hour of the day sees your most loyal audience read your content. A good place to start is to toggle back and forth between engaged time and pageviews to familiarize yourself with how those trends might differ -- you might be surprised to see a high quantity of pageviews that had low engagement, or find relatively few pageviews racking up a ton of engagement.
Below the visualization graph you’ll see the top 20 pieces of content, ranked by default by the total engaged minutes readers spent with that article over your defined date range. But your can easily re-rank the list by either pageviews or average engaged minutes so you can see what articles are grabbing attention, and which ones are keeping it.
Successes and missed opportunities are automatically flagged with badges that give you a smarter, deeper perspective on how a given article performed to better inform longer-term strategies and decisions.
The author of each article is shown right beneath the title, and you can use the author filter (at the top of the Dashboard next to the date picker) to pull an author-specific view of your site’s data and top content. See just the pageviews and engagement metrics achieved by stories written by a specific author.
Once you've found a view top stories sorted with the pivots and filters you want to share, select the export button to download a CSV of those 20 stories to share with your team or incorporate into your other projects.
Click on any story to go deeper and see an article-specific view of the Historical Dashboard. For any date range since the day that article was published you can get the same level of metric and filter flexibility so you can really gauge the lifetime value of each and every one of your articles.
And if the story is getting traffic in the moment, you get a quick view of how many people are actively reading it in real-time — and select the button to open the same story in the Real-Time Dashboard to see how you can capitalize on the readership.