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Product Guide: Historical Dashboard

Introduction

The Chartbeat Historical Dashboard gives you a deeper, historical perspective on the content metrics and audience data you know and love so you can evaluate long-term performance and editorial goals.

Check out this orientation guide to learn more about how to use the Historical Dashboard’s flexible custom analysis, easy-to-read insights that you can internalize in a few seconds, and engagement metrics in context with pageviews to make faster decisions and build a loyal, engaged audience.

Date Selection

By default, the historical dashboard loads with the data since midnight yesterday, but using the date picker gives you complete flexibility over what range of historical data you want to look over. You can use the preset options to set the yesterday, last week, or last month, or set an entirely custom date range.

Just open the calendar box and select the date you want to start from, then just move your cursor to end date -- you’ll see the days in between turn light blue as you hover over them so you know they’re being included.

Main Metrics

The Historical Dashboard’s core metrics are featured right at the top: total engaged minutes, pageviews, and average engaged minutes. We wanted to combine our signature quality metrics with more traditional ones to give users the necessary context behind pageviews and clicks.

A lot of our partners still need to use markers like pageviews to evaluate their business goals, but we knew they needed to see them next to engagement metrics to get a fuller picture of how well they’re capturing their audience’s attention. After all a reader who engages for three minutes is twice as likely to return to your site than someone who only engages for one.

And for a deeper layer of context, each metric is automatically compared to how it was performing over a similar timeframe the week before. That way you’re always keeping up to date with how your content is performing day over day and week over week.

Traffic Visualization

The center of Dashboard automatically visualizes your site’s performance by either engaged minutes or pageviews with filter options by traffic sources, device type, or loyalty. Depending on what team you work on and what performance indicators matter to your goals, you can quickly change how you’re looking at the data to understand how well your content has been reaching your audience.

Maybe that means honing in on which days of the week typically see peak social engagement on mobile devices, or which hour of the day sees your most loyal audience read your content. A good place to start is to toggle back and forth between engaged time and pageviews to familiarize yourself with how those trends might differ -- you might be surprised to see a high quantity of pageviews that had low engagement, or find relatively few pageviews racking up a ton of engagement.

Top Stories

Below the visualization graph you’ll see the top 20 pieces of content, ranked by default by the total engaged minutes readers spent with that article over your defined date range. But your can easily re-rank the list by either pageviews or average engaged minutes so you can see what articles are grabbing attention, and which ones are keeping it.

Successes and missed opportunities are automatically flagged with badges that give you a smarter, deeper perspective on how a given article performed to better inform longer term strategies and decisions. insights instantly so you can continuously improve and understand your content’s value.

The author of each article is shown right beneath the title, and you can use the author filter (at the top of the Dashboard next to the date picker) to pull an author-specific view of your site’s data and top content. See just the pageviews and engagement metrics achieved by stories written by a specific author.

Story View

Click on any story to go deeper and see an article-specific view of the Historical Dashboard. For any date range since the day that article was published you can get the same level of metric and filter flexibility so you can really gauge the lifetime value of each and every one of your articles.

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