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A-Z Metrics Glossary

Editorial Dashboard

Acquiring Badge

The “acquiring” badge appears next to an article that’s drawing lots of new visitors. Make sure this page has plenty of engaging content and well-placed links to encourage recirculation.

App

All the traffic from people who are using your native App. This will only show up if you’re using our Mobile SDK to track your app.

Average Converting

Referrers in this category have average visitor return rates; some visitors who come through these referrers will come back later, and some won’t.

Camcorder Icon

If you're tracking your video content with the Video Dashboard, the camcorder icon will call out the percentage of visitors currently watching a video on the page.

Chevrons

Green and red chevrons tell you about the velocity of an article's ascent or descent—that is, whether a page is gaining or losing visitors faster than the average page.

Concurrents

The total number of people on your site at any given moment, as measured by the number of browsing sessions that have loaded a page with Chartbeat code. Note that this number includes both active (people who have engaged with the page and/or have it in view) and idle (people with the tab in the background/minimized and/or haven't engaged in two hours) concurrents.

Desktop

Traffic from peole who are using a desktop or laptop computer to browse your site (measured by user agent).

Direct

The people who are visiting any part of your website directly, including your homepage, landing pages, section fronts, and article pages.

DMA

DMA stands for Designated Market Area. the Nielsen Company uses these 210 geographic regions to measure local television viewing in the United States.

Email, Apps, IMs

"Emails, Apps, IMs" is Chartbeat's answer to 'Dark Social', non-direct traffic that comes to a site by without referrer data. When links to content are shared across any HTTPS secure connection (which is frequently over email, IMs, or apps) the referrer ping-key is blank even though it wasn't "direct traffic". To solve this we bucket concurrents who arrive without referrer data who are linked to article pages with long URL structures under "Email, Apps, IMs" because we assume it highly unlikely an individual would type that URL directly into their nav bar.

Read more about how we measure dark social here.

Engaged Time

Engaged Time is the average time in seconds visitors are spending actively interacting with your content: scrolls, clicks, mouse movements, touch events, and keystrokes. We track reader activity every second and report engagement stats back to our servers every 15 seconds, through the Chartbeat JS that is deployed when the code loads.

High Converting

Referrers in this category have great visitor return rates; visitors who come through these referrers tend to come back to your website frequently.

Inconclusive

We don’t have eough information yet to classify these referrers.

Internal

The people who are moving page by page through your website.

L Badge

The “L” badge will identify a landing page, such as a homepage or section front.

Mobile

Traffic from any mobile devices (measured by user agent)

New Visitors

Visitors that are on your site for the first time in 30 days. These are the people who might not know your site too well, and offer a chance to make a strong first impression.

l.facebook.com & lm.facebook.com

“l.facebook.com” referrs to Facebook’s exit/redirect page, also called a “web redirector”. In some instances, like when you share a link in a direct message, the web redirector is triggered, and Chartbeat will list “l.facebook.com” as the referrer. The “lm.facebook.com” is just the mobile version of this. You can read more about Facebook’s link shim policy here.

Links

The people who are visitng through any external link, such as blogs and news sites.

Low Converting

Referrers in this category have poor visitor return rates; most visitors who come through these referrers will come back once and not return.

Loyal Visitors

People who have visited your site at least eight of the last 16 days — about every other day or more. By paying attention to their habits you can understand what keeps them coming back time and time again.

Publish Date

Displays the date and time a piece of content on your site was first tracked by Chartbeat, to provide additional context around how your top stories are performing in the moment.

Recirculation

Recirculation is a real-time metric that compares the number of people on a given page to the number of people who have traveled from that page to another article page. The actual number refers to the percentage of people who are still on a subsequent page compared to the current audience of the first page.

Retaining Badge

The “retaining” badge appears next to an article that has high rcirculation or engaged time—or both. This is the kind of engaging article that you should push to the biggest audience possible.

Returned Directly

The percentage of visitors who—after visiting through any given referrer—return to your website directly.

Return Rate

The percentage of visitors who return to your website through any given referrer

Returning Visitors

People who have visited your site more than once in the past 30 days, but less frequently than every other day. This is the group that have some idea of what kind of content you offer, but still need some encouragement before they become loyal.

Search

The people who are coming using search engines, such as Google, Bing, or Yahoo.

Site

All the traffic on your regular desktop site.

Social

The people who are coming through popular social channels, such as Facebook, Twitter, Pinterest, or Reddit.

Social Media Badges

Social media badges tell you what percent of the current audience came to that page from specific social sources.

Tablet

Traffic from any tablet device (measured by user agent)

t.co

In short, t.co are URLs from Twitter. To make things super easy for you, we drop any URL starting with t.co into this Twitter referrer category.

Heads Up Display

Clicks Per Minute

A real-time representation of the clicks per minute that a link is receiving. Rather than averaging a click number over a time period, a machine learning algorithm looks at the entire history of clicks for a link in that position, gives more weight to clicks that happened more recently, and outputs its best guess of how the expected number of clicks in the next minute.

Scroll Depth

The default view gives you a historical look at the max scroll depth for everyone in the last 6 hours. As you scroll down the page, the percentage decreases as represents fewer and fewer people who scrolled that far down the page.

Selecting the Scroll Depth Bar switches to the second view. The expanded teal bars show where high percentages of visitors stopped scrolling on the page. The bigger the bar, the more visitors that stopped. When you see a bar that extends far into the page, you have an opportunity to determine what made those visitors stop scrolling – maybe it's a link, a video, or some other visual.

Quality Clicks

A quality click is one where the person who clicked through onto that story subsequently spent 15 seconds of engaged time consuming that story. Relying solely on click-through-rate to determine homepage optimization disregards the visitor's experience with the content itself. Quality Clicks offers the perfect compromise – it identifies content that is not only popular but also interesting enough to hold visitors' attention for more than just the first couple paragraphs.

Daily Content Perspective

Missed Opportunity Flag

A visual marker that although a given page may have had high traffic, very few people recirculated and spent time on other pages.

Peak Concurrents

The highest number of concurrent visitors that a given story achieved during that day.

Peak Concurrent Visitors

The highest number of concurrent visitors that was on the entire site throughout the day.

Sideways Traffic

Traffic from an external source to an article page.

Strong Mobile

A visual marker that a high percentage of the total audience that visited a given article (between 70% and 95%) used a mobile device.

Strong Social

A visual marker that social media sources were a dominant source of social traffic for a given article.

Stories Published

The number of URLs that have received any concurrent traffic that day for the first time in the last 30 days. Any time a new URL is published on a site, the Daily Content Perspective doesn’t count it as 'published' until it receives concurrent traffic for the first time and this resets if there is no traffic on it for 30 days or more.

Note that if you push a URL live and visit it during staging it will appear as published because of the traffic regardless of if it has been promoted on the site.

Total Engaged Minutes

The total number of engaged minutes that the all visitors have spent on a given article from midnight to midnight that day in the time zone the Dashboard is set in.

Weekly Audience Perspective

Articles Read per Person per Week

A bar chart of the number of the number of visitors who read 0, 1, 2, 3, 4, and 5 or more articles in a week.

Average Converting

Referrers in this category have average visitor return rates; some visitors who come through these referrers will come back later, and some won't.

Average Visits

The average number of visits to a given section within a week.

Engaged Minutes per Person per Week

The average engaged minutes that a visitor spent on the entire site over the course of the week.

High Converting

Referrers in this category have great visitor return rates; visitors who come through these referrers tend to come back to your website frequently. Specifically 25% above site wide return rate for that week.

Low Converting

Referrers in this category have poor visitor return rates; most visitors who come through these referrers will come once and never come back again. Specifically 25% below site wide return rate for that week.

Returned Directly

The percentage of visitors who — after visiting through any given referrer — returned to your website directly.

Return Rate

The percentage of visitors who returned to your website through any given referrer.

Return Rate to Section

The percentage of visitors who return to a given section through any given referrer within a week.

Return Rate per Person Per Week

The percent of users who returned at least once over the course of the week.

Total Engaged Min on First Page

The total combined engaged minutes on the first page of a visit.

Total Engaged Min on Subsequent Pages

The highest number of concurrent visitors that was on the entire site throughout the day.

Visits per Person per Week

A bar chart of the number of the number of visits per person per week.

Engaged Headline Testing

Click Through Rate

Percentage of visitors who click on a given trial headline (can be lower than 1%).

Play Percentage

The percentage of people being served a given headline, as well as the confidence that headline is "better". For example at 65%, a headline is served to 65% of people and has a 65% certainty that it is "better". Note that at 95% play percentage a headline "wins" and is played 100% of the time.

Quality Clicks

When a visitor clicks onto a story and subsequently spends at least 15 seconds of engaged time, it is considered a quality click. Note: whenever a visitor reaches the threshold of 15 engaged seconds it will be retroactively be counted as a quality click.

Trial

A trial is every time that a test headline is loaded in a page and served to a visitor.

Video Dashboard

Average Ad Drop Off

The percent of people who were served a pre-roll ad and stopped viewing the video before the content loaded.

Average Engagement

The average percentage of the way through video content that the entire audience has watched.

Average Playrate

The percentage of people who have started playing a video compared to the total number of video players that have loaded.

Engagement Score

A combination of popularity and engagement that ranks all your videos on a 1-10 scale.

Starts Today

The total number of video starts that have occurred in players on your site since midnight in the time zone the Dashboard is set to.

Watching Now

The number of people in a watch or one of four play states: playing, completed (finished the video but still on the page with the same video loaded), paused, completed.

Daily Video Perspective

Peak Concurrent Content Viewers

The highest number of concurrent visitors that was watching video throughout the day.

Total Engaged Minutes

The total number of minutes that views spent watching a given video from midnight to midnight on a given day (in the time zone the Dashboard is set to).

Total Starts

The total number of starts that have occurred in players on your site since midnight in the time zone the Dashboard is set to.

Report Builder

See the documentation section for a full list and description of all metrics, filters, and groups.

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