Product Guide: Heads Up Display
The Heads Up Display was designed to give you your data where it's most actionable: right on your home, article, and landing pages. It allows you to make fast real-time decisions based on your audience's interaction with your stories. The Heads Up Display will show your top performing stories, find your hidden high-potential opportunities, review the performance of a link and see where exactly your audience is actively reading.
To install the Heads Up Display, first log in to your Chartbeat Publishing Dashboard and select the "Heads Up Display" link in the left-hand navigation bar.
Then you'll be redirected to the installation page where you'll find instructions for adding the installation bookmarklet to your browser.
If you're having any trouble installing the Heads Up Display, check out these solutions from our FAQ site.
Heads Up Display Dock
Once you've installed the Heads Up Display in your browser, you'll see the dock appear on the right-hand side of your screen. The Chartbeat logo lets you navigate around the Publishing Suite, and you can use the toggle which lets you close the tool without uninstalling it.
The first number under that is concurrents, the number of people on the page in real-time. When you select it, it opens a card with some historical information on the number of concurrents over the past two hours, broken out into their visitor frequency buckets.
Depending on your page's performance you might see contextual information — either a green arrow pointing up or a red arrow pointing down. This gives you an idea of how the current audience size compares to the average number of people on that page.
The next set of numbers compare the total number of clicks per minute occurring on that page in real-time, and beneath that, the percentage of them that are considered 'Quality Clicks'. A quality click means that after a reader clicked through to the article page, they spent at least 15 seconds of engaged time actually reading the content.
In the default view on the dock, the page performance tells you how many clicks per minute the entire page is getting compared to your benchmark for that hour of the day on a weekday or weekend. Select the clicks per minute section and it opens a card with some historical information on the ratio of clicks to quality clicks over the past two hours, as well as the top five links on the page ranked by their clicks per minute.
Finally, the Desktop, Mobile, and Tablet section tells you the percentage of concurrents currently viewing the page with each device type — scroll down to the Device Type Filter section for more.
Article Performance Pins
The Heads Up Display uses numbered and colored pins to show you link performance for stories on your homepage. The number inside the pin is the article's ranking in terms of clicks per minute: the lower the number, the more clicks the link is receiving. The color gives you an idea of how a given links' clicks per minute compares to an article's usual performance in that position.
Our clicks per minute metric is a real-time representation of the click activity that a link is receiving. Rather than averaging a click number over a time period, a machine learning algorithm looks at the entire history of clicks for a link in that position, gives more weight to clicks that happened more recently, and outputs the number of clicks we expect the article to receive in the next minute.
Our system will stop tracking click activity only if we're confident no one is clicking on it anymore. So we'll keep building models for articles that are getting less than 0.1 CPM until we're sure that it's really getting zero clicks.
Clicks vs. Quality Clicks
We've always informed you on which links are receiving the highest clicks per minute, but by comparing those clicks to Quality Clicks (stories which are receiving at least 15 seconds of post-click engagement), you can see which stories are driving more people actually reading, not just landing on, your highest quality content.
Quality Clicks are a powerful metric for homepage editors. Relying solely on clicks per minute to determine homepage optimization disregards the visitor's experience with the content itself. Quality Clicks offers the perfect compromise – it identifies content that is not only popular but also interesting enough to hold visitors' attention for more than just the first couple paragraphs.
For more information on a link's metrics, simply select the pin and a card expands with more details, including the percentage of quality clicks, link performance over the last two hours, and the average engaged time people are spending on that article.
The colored chevrons visible next to the clicks per minute ranking number as well as in the Article Performance card indicate the real-time trend of the associated article's clicks per minute. Even without expanding the entire card you can see at a glance if a link is gaining or losing traction. The new colored chevrons alert you to when an article on your homepage is trending up or down in traffic, so you can take action to capitalize on an article that's gaining traction, or take time to update one that's decreasing in traffic.
The color refers to that links' relative performance given what Chartbeat is used to seeing for a link in that position at a certain time — for that hour of the day on a weekday or weekend. Green pins are overperforming—articles that are doing better than usual in that position during this time. Red pins are the opposite; for whatever reason an article is receiving fewer clicks than an article usually does in that position.
- link models built for every unique HTML element on the page (every x-path)
- link models for every unique element on the entire page
- link models for all dynamic elements—carousels, lazy loaded elements etc.
- greater accuracy of models for links of varying sizes and positions as models are built for every x-path
- CPM and link models for mobile, tablet, and desktop devices
Chartcorps Insight: A quick action you can take after launching the Heads Up Display, is looking for a red pin that's pretty high up on the page. Since you know that article isn't doing as well as a link usually does in that position, it might be time to do some troubleshooting. Try a different headline or photo to see if you can get more people clicking through to the story. Or you can consider moving it further down the page, giving that highly viewable real-estate to an article that is receiving a lot of click activity.
The Heads Up Display now offers two different ways to look at scroll depth.
The default view gives you a historical look at the max scroll depth for everyone in the last 6 hours. Now you can easily see how far people typically scroll down a given page.
Selecting the Scroll Depth Bar switches to the second view. The expanded teal bars show where high percentages of visitors stopped scrolling on the page.
The bigger the bar, the more visitors that stopped. When you see a bar that extends far into the page, you have an opportunity to determine what made those visitors stop scrolling — maybe it's a link, a video, or some other visual.
Device Type Filters
With the Heads Up Display dock you can filter on device and break out your audience into the people using desktop computers, mobile phones, and tablets. Now you can seamlessly simulate your visitor's mobile experience and adapt your page design based on just that audience's behavior.
If you're filtered on mobile, remember to shrink your browser width to between 300px and 400px so as to simulate your mobile visitors' experience. See what they see and see what they're doing — clicks, quality clicks, and scroll depth.
When you open the Heads Up Display on an article page however, youll see a slightly modified version of the dock. Whereas homepage's main goal to help visitors find and consume quality content, article pages can optimize traffic to the article pages as well as the article page experience.
Article View — Concurrents
The first difference is in the Concurrents section of the dock. When you select the concurrents metric and expand the card the graph is broken out into traffic sources instead of visitor frequency so you can get a better sense of how people are finding the article.
Article View — Metrics
Also, instead of devoting an entire section of the dock to a clicks per minute vs quality clicks card, it shows you instead the average engaged time and recirculation percentage in real time for all visitors on this article.
Also there's an easy link to jump right into that page's entry in the Dashboard so you can quickly get more data on that audience. Everything else is the same from pins, colors, and scroll depth.
- Clicks per Minute: A real-time representation of the clicks per minute that a link is receiving. Rather than averaging a click number over a time period, a machine learning algorithm looks at the entire history of clicks for a link in that position, gives more weight to clicks that happened more recently, and outputs its best guess of how the expected number of clicks in the next minute.
- Scroll Depth (default): A historical look at the max scroll depth for everyone in the last 6 hours. As you scroll down the page, the percentage decreases as represents fewer and fewer people who scrolled that far down the page.
- Scroll Depth (expanded): The expanded teal bars show where high percentages of visitors stopped scrolling on the page. The bigger the bar, the more visitors that stopped. When you see a bar that extends far into the page, you have an opportunity to determine what made those visitors stop scrolling – maybe it's a link, a video, or some other visual.
- Quality Clicks: A quality click is one where the person who clicked through onto that story subsequently spent 15 seconds of engaged time consuming that story.
For metrics found outside of the Heads Up Display, check out the full Metrics Glossary!